Cyclus and ChildFund International join forces to get girls cycling to school safely
Arjowiggins Graphic, the leading manufacturer of environmental paper solutions has launched a new global collaboration with Un Enfant Par La Main, a partner of ChildFund International. This partnership directly champions women’s education by funding much-needed bicycles to provide safe transport to school for female students across India as well as raises awareness of Cyclus’ first-rate environmental and ethical credentials.
The campaign calls on designers, printers, print managers and corporate end users to watch the videos on the impactful campaign website (www.100bikes.cycluspaper.com). For every 50 video views Arjowiggins Graphic provides one bike for a female student in India, the basic transportation needed to get to school safely thus encouraging them to continue with their education. The aim is to provide 100 bikes by the end of the campaign, which runs from 1 April to the end of May 2016.
This latest Cyclus campaign will today be launched in 35 countries, including France, Australia, South Africa and the UK.
When visiting the dedicated website customers can also request a set of three Cyclus 100% recycled notepads, which through design showcase Cyclus’ unique look and feel. Arjowiggins Graphic is supporting the campaign with mailings, e-mailings, web banners and social media.
A striking and innovative bicycle themed campaign mailer has been produced to raise awareness of the campaign. It uses Arjowiggins Graphics’ CyclusOffset 300gsm and CyclusPrint 300gsm for the wheels, which are designed to appear turning. It is 190x190mm in size and is tied together with a natural latex band. The three notepads use CyclusPrint 300gsm for the cover pages and CyclusOffset 90gsm for the internal text pages. CyclusPrint is a 100% recycled matt-coated natural white printing paper for use in both full colour and black and white printing and ideal for a variety of uses whilst Cyclus Offset is a 100% recycled uncoated natural white paper that accentuates the creative message, where touch and feel combine with and support – the visual image.
Angela De Vorchik, Operational Marketing Manager at Arjowiggins Graphic UK, said:
“Our partnership with the NGO ChildFund International enables us and our customers to make a genuine difference to the life of a child. Cyclus is rich in environmental and ethical principles including being manufactured to the most stringent environmental certifications therefore joining forces with ChildFund International is a natural fit. For this year’s Cyclus campaign we have chosen an impactful approach as we encourage our customers to view the insightful videos showcasing how important it is for children to have a safe passage to get to school.”
Lisa Gaspar, Communication Manager of Un Enfant par la Main, a partner of ChildFund International,
“Our action towards helping children, leads us to meet passionate men and women, as well as committed companies who want to participate into building a better world. Thanks to Arjowiggins Graphics’ support, whose vision and commitment enables associations such as ours to carry out our work, 100 young girls from isolated and remote villages in India will be able to receive much needed education transport. With Arjowiggins Graphic, we share common values based on respect, listening, care and humanity”.
Un Enfant par la Main is very proud to count Arjowiggins Graphic amongst its generous donors , who through its Cyclus brand will increase awareness of our cause to their customer base.”
The campaign is being rolled out in the UK by Antalis a stockist of Cyclus. Mike Bennett, Marketing Manager Antalis UK comments:
“We are proud that this Cyclus campaign supports children across the globe. Through this partnership approach we are able to showcase to businesses the high-end shade and finish available for their printed communication as well as the first-rate green credentials of this innovative range. When compared to the manufacture of non-recycled papers the manufacturing process reduces energy consumption, uses less water, diverts waste from landfill and the CO2 emissions are substantially lower. This environmental story helps contribute to a business’s message and has been neatly included in the campaign mailer to assist customers.”