Cocoon shines brightly in Christmas designer campaign
With the countdown to Christmas already underway, Antalis has launched a creative Christmas campaign targeting designers with the opportunity to win one of 3 crates of champagne.
The campaign, which runs from November until 10th December features a mailer with die-cut star cards for the creative community to decorate in their own unique, personalised way with whatever theme and method they choose. Created by Stocks Taylor Benson, designers then punch-out, and interconnect the stars to complete their 3D star decorations – perfect for the office Christmas tree!
By tweeting the hashtag #followthestar, the best illustrated decorations will have the opportunity to win one of 3 crates of champagne – perfect for a Christmas toast!
The mailer is printed on Cocoon Offset and Silk and features a twist on the Christmas Carol ‘We Three Kings’, which has been cleverly penned to highlight the qualities of the brand - ‘Oh paper of wonder, paper so white, paper with recycled beauty and bright, environmental leading, still proceeding, guide us to thy perfect printed sight.’
Cocoon, a range of 100% Recycled* FSC® certified offset and coated papers, has the qualities and appearance of virgin fibre paper but with far superior environmental credentials.
Natalie Thomas, Marketing Manager for Antalis UK comments: “Not only is this campaign a great way to showcase the appearance and important environmental credentials of Cocoon, but it’s also a fun way for designers to get creative and interactive with the piece.”
Neil Watts, Senior Designer, Stocks Taylor Benson, adds: “The idea for this mailer comes from the Cocoon brand and material itself, being 100% Recycled and pure white - it really is a paper of wonder. We wanted to create a piece that designers can play with and experience the qualities of the material, the star of wonder idea fits perfectly with Christmas – #followthestar!”
* also available in 50% recycled.