An 'Eggsellent' Easter Campaign to Showcase the Capabilities of Teknocard
Arjowiggins Graphic, the leading manufacturer of environmental paper solutions, and independent paper merchant Ovendens today launch a playful Easter campaign to showcase the versatility and technical attributes of the Teknocard board range.
The campaign will see printers receive an e-mail call to action to receive a mini chocolate Easter egg, showcased in a customised Teknocard box. Printed on Teknocard 2 sided 280gsm/310 micron, the box is in a striking red and black design with a serrated tear-out band mid-height, showcasing the exceptional surface smoothness for superb printability of Teknocard.
The lucky recipients of the Teknocard Easter egg will also have the opportunity to enter into a prize draw to win an Apple watch – a playful reference to the signature watch motif of Teknocard’s branding. Entrants have until Good Friday to enter the exclusive prize draw.
The Teknocard board range, available from Ovendens, offers a new direction in premium SBS boards in response to recent market trends. Teknocard is engineered to provide superior bulk, stiffness and outstanding converting performance for graphical and packaging applications and a vivid blue-white shade for stunning print contrast and product impact.
Ovendens is a UK stockist of Teknocard 1 (one-side coated) and Teknocard 2 (two-side coated), both FSC certified virgin fibre grades and also available on demand in 100% recycled FSC certified versions.
The range offers a broad, contemporary choice in premium boards to meet the growing demand for environmentally sensitive solutions, yet still delivers an outstanding look and performance with the option of a tactile feel in cards, covers and luxury packaging. Teknocard is also an extremely strong and versatile performer in digital print across the full range.
As part of the campaign, Ovendens will share a selection of swatches and provide customers with the opportunity to receive samples and trial sheets of SRA2.
Charles Eaton, Marketing Manager, Ovendens, said:
We are delighted to launch this playful Easter campaign with Arjowiggins Graphic. It not only gives us the opportunity to reward our customers with an Easter treat and chance to win a state of the art Apple watch, but also showcase the exciting versatility and capability of the Teknocard range, which we are proud to stock.
John MacDonald, Operations Director at Diversified Global Graphics Group (DG3), a leading provider of global print, technology, and visual communication services, said:
Teknocard is a superb sheet which provides us with the versatility to produce items of quality and innovation for our clients, across digital and Litho presses. Used on applications such as light packaging and greeting cards, it surpasses the incumbent as its ready and available in a wide range of sizes and weights on a same day service from our suppliers Ovendens.