Cyclus is Poster Child for Jacknife Collaboration
Arjowiggins Graphic, the leading manufacturer of recycled papers, and Antalis UK, a distributor of the Cyclus range, have launched a new creative campaign to showcase the quality of Cyclus paper as a poster application. The campaign centres on a creative collaboration with Jacknife studios, the company behind iconic gig and tour posters for bands including Blur, Queens of the Stone Age and the Foo Fighters.
Jacknife founder and lead designer, Chris Hopewell, has produced a bespoke, limited edition striking poster inspired by the forest and designed to showcase the quality of Arjowiggins Graphic leading 100% recycled range, Cyclus. The poster, known as ‘The Guardian’, will be hand silk screen printed by Jacknife on CyclusOffset 300gsm 100% recycled in a limited edition.
Chris Hopewell says:
“To capture the qualities of Cyclus I chose a figurative design, featuring a non-aggressive guardian at the entrance to a forest. Her look is both ancient and modern. She is young but wise and holds the future in her hands.”
As part of the campaign, the limited edition prints of The Guardian will be distributed to designers, who, along with the broader design community, will also be invited to enter a poster design competition by designing a poster of their choice and posting this on instagram or twitter using #cycluspaper to be automatically entered. The winning poster, judged by Chris Hopewell, will be hand silk screen printed by Jacknife, framed and awarded at the Antalis Review at The Village Underground in Shoreditch on 29th September 2016.
Commenting on the campaign, Angela De Vorchik, Operational Marketing Manager, Arjowiggins Graphic UK says,
“This Cyclus campaign is one of our most ambitious yet. We want to creatively inspire the design community to consider using recycled paper to add something unique and environmentally sustainable to their designs. We are very proud to work with Jacknife who are the perfect partner to showcase how Cyclus can be used in printing and to inspire other designers.”
Mike Bennett, Marketing Manager, Antalis UK says,
“We are proud to be stockists of Cyclus. The superb quality allows designers to have their work represented in the highest quality finish without compromising their environmental credentials.”
Some tips for designing your hand silk screen poster
- The design can be any size or dimension between A1 and A2
- It can be portrait or landscape
- Jacknife can hand screen print up to four colours
- Photographic images aren’t recommended, although if the image is half-toned it can work. Jacknife suggest that very fine tonal gradients should be avoided
- The colours need to be provided as separate layers in a PSD document
- Very fine lines and light shading gradients should be avoided as these are not suitable for screen printing
- The design should be big and bold without too much intricate detail as this makes it more complicated to hand silk screen print
- You’re welcome to look at www.jacknifeprints.com or any other reference of screen printed posters for inspiration
- Jacknife will add the necessary technical finishing processes such as the registration and bleed marks to the winning poster
The competition will run from 15th February to 30th June 2016.