Kaleidoscope of Colours Inspires latest Cocoon campaign
Arjowiggins Graphic, the leading manufacturer of recycled papers, today announces the launch of a new Cocoon global campaign. The campaign, which uses the tagline, “white, recycled and so much more” showcases a spectrum of colour and range of print finishes on Cocoon Offset.
The campaign features the iconic Cocoon butterfly, inspired by how a caterpillar in a cocoon transforms into a beautiful butterfly. In the new campaign, the Cocoon butterfly appears in a geometrical, technical and coloured design, like that of a kaleidoscope. It reflects the colour and print potential of Cocoon, an established high performing, extra-white and 100% recycled paper.
The campaign, which will be rolled out by Antalis in the UK and target designers, printers and end users, will run from October 20th until December 4th across 26 countries. It includes an elegant mailer, which features embossing on the front cover and an insert with detachable paper butterfly stickers. The mailers will be printed on Cocoon Offset 300 gsm 4 colour Komori energy efficient H-UV offset and will be presented in Cocoon Offset 100gsm envelopes.
The campaign is supported by HTML emails and a dedicated website - www.white-and-recycled.co.uk where customers are encouraged to answer a simple question correctly to be entered into a free prize draw with the chance to win one of two long weekends for two in the colourful Italian village of Cinque Terre. 20 boxes of Italian wine (mix of red, white and rose) will also be available for the lucky runner up winners.
Angela DeVorchik, Operational Marketing Manager at Arjowiggins Graphic UK, comments:
“Our campaign is a great way to showcase the outstanding print performance of Cocoon paper which is high performing, versatile and 100% recycled. We hope the Cocoon campaign will demonstrate to printers and businesses that they can produce high quality printed marketing materials without compromising environmental credentials.”
Mike Bennett, Marketing Manager, Antalis UK says,
“We are pleased to be exclusive stockists of Cocoon. It’s range of 100% and 50% Recycled* FSC® certified uncoated and coated papers have the qualities and appearance of virgin fibre paper but with superior environmental credentials. The printed mailer is a fantastic demonstration of the versatility and print finish of this excellent product.”