Paper can speak volumes

Posted by Will Green 02/07/2015

Arjowiggins Graphic, the leading manufacturer of recycled papers, has launched an inventive new campaign that aims to showcase the innovation of Cocoon 100% recycled paper and demonstrate the value of using the paper as a box application.

The campaign, which will be rolled out by Antalis UK, the exclusive distributor of Cocoon, will run until 31st August 2015.  The campaign centres on a revolutionary new music experience, with the help of Mighty Boomball, a compact but powerful portable speaker system that can  turn  literally any surface into a speaker.

A mailer comprising a Mighty Boomball, a flat packed speaker, made using Cocoon Offset 350 gsm and a personalised letter from the Antalis connect team will be distributed to designers in July and August.

All designers need to do to enjoy their music anytime and anywhere, is simply make up their Cocoon 100% recycled speaker box, pop the Mighty Boomball on top of it, plug it into a headphone socket and watch the box or any other surface transform into a high volume speaker.

To encourage designers to interact with the paper and create a buzz in social media, Antalis UK is offering designers the opportunity to enter a free prize draw with the chance to win one of six £50 iTunes vouchers.  All designers need to do is customise their Cocoon speaker box, and either take a photograph or video of the Mighty Boomball playing on the speaker and post to twitter  @Antalis_UK using #cocoonpaper.

Commenting on the campaign, Angela De Vorchik, Operational Marketing Manager, Arjowiggins Graphic UK says,

“This campaign is a great way to showcase the board application of Cocoon but in a fun way, encouraging designers to interact with the paper.  Ultimately we want to increase awareness and specification and create a platform to associate Cocoon with innovation”.

Belinda Kelly, Marketing Manager, Antalis UK says,

“We are pleased to be exclusive stockists of Cocoon, as a range of 100% Recycled* FSC® recycled certified offset and coated papers that have the qualities and appearance of virgin fibre paper but with far superior environmental credentials. The high white shade of Cocoon, along with outstanding print performance, finally puts to rest the myth and outdated perception that recycled paper is grey and difficult to print.