Arjowiggins Graphic and Antalis launch ‘White and Recycled’ campaign
Arjowiggins Graphic, the leading manufacturer of environmental paper solutions, has teamed up with Antalis McNaughton the exclusive distributor of Cocoon to launch a new and exciting direct mail campaign, which aims to underscore the environmental integrity, high levels of whiteness and excellent print results offered by the Cocoon 100% recycled range.
Targeting printers, designers and corporate audiences, the new campaign comprises three premium, eye-catching and colourful mailers, which are being sent to recipients throughout April, May and June.
The mailers, which will be accompanied by tailored emails, aim to inform printers, designers and corporates about the benefits of using Cocoon stocks and the high levels of whiteness that the range can deliver, without compromising on print results or environmental integrity.
Also explained in the beautifully designed mailers is the Environmental calculator – a unique online resource that has been created to demonstrate the environmental savings of water, CO2, greenhouse emissions, landfill, energy and wood that can be made by electing to print with Cocoon 100% recycled papers.
In addition to the mailers and emails, the campaign also features a dedicated and innovatively designed Cocoon website. The website, which has an easy to navigate, moving block format, houses the Enviromental calculator, more information about the range of papers, the production process at the Greenfield mill and the advantages of paper recycling.
Visitors to the site also have the chance to enter the Cocoon quiz for the chance to win some fantastic prizes. First prize offers one lucky winner a VIP weekend trip for two to the Greenfield site, including hotel accommodation, train travel, champagne tasting and a candlelit dinner in top restaurant – Les Caves Panier at Château-Thierry. Runner up prizes include electric bikes and organic gourmet hampers of fine French food and wine.
Angela DeVorchik, Operational Marketing Manager at Arjowiggins Graphic, comments:
“With this new campaign, we hope to showcase the high quality results that Cocoon 100% recycled papers can deliver, as well as the range’s commitment to environmental integrity and the innovation behind the production of Cocoon papers.
“The mailers and emails effectively demonstrate to printers, designers and corporates that Cocoon has the ability to contribute towards preserving the environment by turning office waste paper into premium quality bright white 100% recycled paper. Therefore, in choosing Cocoon stocks for print applications, end-users can make their own environmental commitment, without sacrificing on a high quality, bright white print finish.”
Visit www.white-and-recycled.co.uk for more details