The Magic of Paperworld
Arjowiggins Graphic, the leader in the development of environmental paper solutions, in partnership with Antalis, has today unveiled a high spec, beautifully designed; 80-second video to showcase to business the positive impact using recycled papers has on the environment. Using a combination of origami style animations, real and green screen footage to bring the subject to life, the video introduces the viewer to Paperworld – a magical world, thriving on the synergies between the natural environment and recycled papers.
Designed by production company Banana Split, the video shows a young girl’s journey through dark streets and bustling traffic – guided by a paper chain and brightly coloured origami animals – until she finally reaches the entrancing Paperworld, buzzing with bright colours and wildlife.
Tom Jackson, Head of Programming and Production, Banana Split said:
“We set out to conceive a creative idea that would allow us to showcase the beauty of paper – we believe Paperworld certainly achieves that goal. Working with three different elements on screen was challenging – but against the gritty real world footage, the origami animations do a brilliant job of creatively representing how recycled papers represent the hidden natural elements of the everyday.”
By positioning recycled papers as being ‘one with nature’, the campaign from Arjowiggins Graphic and Antalis aims to deliver a simple message to businesses about the positive impact of recycled papers.
Shannan Hodgson, Arjowiggins Graphic explains:
“Companies are more frequently looking to source supplies that match the requirements of their CSR policies, with 30% of respondents surveyed by Arjowiggins Graphic believing that sourcing sustainable material is the biggest environmental challenge facing their business in the next 2-3 years. Choosing recycled papers is a simple way for businesses to meet sustainability targets and more and more, it’s what their customers will expect. Recycled papers contribute to a number of savings which include: carbon footprint – water use energy, wood and waste to landfill.”