New Eco-calculator makes it easy to communicate their environmental commitment

Posted by Will Green 15/04/2014

Arjowiggins Graphic, the leader in the development of environmental paper solutions, has re-launched its popular Eco-Calculator tool so that customers can now create and download free of charge their own, ready-to-print, bespoke Environmental Benefit Statement (EBS). The new EBS will also enable printers, businesses and designers to feature the acclaimed WWF Climate Savers logo on their work for the first time.

The Eco-Calculator, which sits on both the Arjowiggins Graphic and Antalis websites, provides users of recycled paper with an ‘Environmental Benefit Statement’ (EBS) that shows the amount of landfill, CO2 and greenhouse gases, water, electricity and wood that have been saved by opting to use Arjowiggins Graphic recycled paper over paper produced from virgin fibres.

Until now customers had to request to receive EBS artwork but the new online Eco-Calculator will instantly produce a hi-res PDF that can be added directly to any print job. The platform also offers extensive options on how savings are displayed, as customers can now change the layout, colour and icons on their statement.

The Eco-Calculator has been used to produce Environmental Benefit Statements for leading environmental magazines, business mailers and even books, such as The World We Made by Sir Jonathon Porritt, to demonstrate their environmental credentials. Anna Simpson, editor of Green Futures magazine, praised the Eco-Calculator saying:

“The Environmental Benefit Statement (EBS) produced from the Eco-Calculator is a great way to bring the decision to use recycled papers to life and engages people with the benefits of printing on recycled paper.”

Operational Marketing Manager of Arjowiggins Graphic UK, Angela De Vorchik, explains why this update to the Eco-Calculator can support both customers and the recycled paper industry:

“We hope this new development to enable customers to produce their own unique EBS will encourage more people to showcase their environmental savings.

We are particularly pleased that the WWF Climate Savers logo has been added to the offering, as this will help enhance the significant benefits of using recycled papers and also demonstrates to company stakeholders that a business has made a conscious effort to reduce the amount of resources it uses.”

 

 

A mailer, to over 33,000 printers, businesses and designers across Europe, an e-blast with a how-to-video (above)  http://youtu.be/uS5Qs9o_q0I  and a competition will support the launch of the new Eco-Calculator throughout April and May. The competition will run from 15th April to 15th May and will enter anyone using the Eco-Calculator into a free prize draw to win one of 100 gift packs of finest organic wine from the famous Chapoutier House. Calculations must be emailed to graphic@arjowiggins.com for a chance to win.